PIM from A-Z
When do I need a PIM system, what does it cost and how do I implement it without complexity?
If you are considering implementing a Product Information Management (PIM) system, this webinar brings you key know-how to give you a head start on your PIM project.
Watch this webinar, if the following situations ring a bell:
You're wasting valuable time on manual data maintenance
You spend oceans of time manually handling product data in various systems - e.g. many Excel sheets and ERP system.
Incorrect product information equals bad customer experiences
You're lacking the overview of which products are enriched with which information. This means that you publish products with missing or incorrect information on your webshop, which gives your customers a bad experience.
Product catalogs are turning into month-long projects
When you're creating product catalogs it takes several weeks to set them up, because data must be retrieved in different Excel sheets and copied into your worksheets for catalogs, e.g. InDesign. This means that you have many repetitive workflows with no overview, which most often results in incorrect information in the catalog.
If you see yourself reflected in some of the above scenarios, then we can guarantee that you will benefit from a PIM system - and you do not want to miss this PIM webinar!
- Why do you need a PIM and what are the benefits?
- Which key PIM functionalities you must have
- How to build your PIM business case
- How to implement a PIM system
- Case examples from Dynamicweb's PIM customers
Christian Beer: So hello, everybody, and welcome to this webinar where we will talk about PIM from A-Z and give you valuable insights on how a PIM system works and which benefits you can get from a PIM system.
Christian Beer: My name is Christian and I am CEO and co-founder of Dynamicweb. And on my side today, I have Nicolai Gosvig, who is a product specialist and who will do some of the demos that we will show you throughout this webinar. So once again, a warm welcome to you.
Christian Beer: Our agenda today is basically this. First, we will give a brief introduction. Then we will dig into some of the benefits you get from a PIM and maybe why also you could need a PIM solution. After that, we will look into functionalities, the business case and also how to implement PIM. And in the end of the webinar, we will show you some real life examples from running Dynamicweb customers while using a PIM system to accelerate their business. And of course, we will have Q&A. You will receive the slides after the webinar and there's a GoToMeeting webinar pane on your screen as well as a question box, and you're more than welcome to type into that. And at the end of the webinar, we will then dig into into the questions. So once again, welcome.
Christian Beer: A brief introduction about Dynamicweb. As a company, we are e-commerce/PIM solution provider. We deliver this all in one suite of different components to support digital business. The benefits of Dynamicweb is basically that we have not only PIM in our suite, but also e-commerce and content management and marketing.
Christian Beer: Those components all together is basically all you need in order to run the solution and makes the whole implementation and integration part of it way more smooth than than having a lot of components that you build together. This can also be illustrated by this approach where you basically on the left see a common approach to a digital platform where you have a lot of applications that need to be tied and integrated. On the right hand side, you see Dynamicweb where it's all basically pre integrated and it gives a much smoother implementation. It gives an easier way to run and you will have less interfaces to work with. Today we'll show you some of the functionality in the suite, obviously very much centered around the PIM system.
Christian Beer: In Dynamicweb, we also have multiple customers. Those are some of our customers and a lot of our customers, and the target customer we work with, is somebody who is using an e-commerce solution and using a PIM solution, and it's all tied up and integrated with their ERP system. But we're not here to talk all day about Dynamicweb, we're here to talk about PIM. And what I would like to do is basically start from the top and then later on in this webinar be very specific about the business case and functionalities. But if we look at why invest in a PIM system and putting that in a business context, then we have some some top priorities here for businesses that is actually surveyed by Forrester. And and the three top priorities is basically, not in that PIM context, but in a business context to improve the overall customer experience and, of course, to reduce costs and grow revenue. So those are the three most important areas when Forrester asked companies about their priorities in terms of digital transformation and business in general.
Christian Beer: And I think PIM actually overlaps to the most of these areas because we can use him basically to reduce costs, improve customer experience, and when you improve customer experience, you typically also improve revenue. But let's put it in in a more PIM-oriented context. So what we see these days is that our customers and your customers, especially, they are moving to to digital platforms. And throughout this pandemic, this has accelerated even further. So consumption through digital channels is huge and is accelerating. So that's one trend that we basically are facing. Another trend that we also are facing as a company is that the number of channels to reach customers basically are growing. Today, you may sell through marketplaces, you have B2C direct to consumer, you have maybe your B2B solution, but you also maybe distribute through some networks and you advocate and promote your products and services throughout a lot of channels. So the number of customer facing channels is basically growing. And you need to be present and you need to be relevant in every each of those channels.
Christian Beer: This is basically where we think PIM comes in handy, because not being present in these channels, not being relevant, will impact the customer experience. Through that, also your sales and your business in general.
Christian Beer: If we look at this channel approach, then it's eventually all about finding your products and making sure that your products are promoted right in all the different channels. This example from from Amazon is is very, very good, because if you don't have the right product data in Amazon, you actually get abandoned. If you have kind of poor ratings and maybe not the best content, then you are not promoted as relevant as if you are top notch on those parameters. So being on marketplaces being in all the different channels, it really means a lot that you have the right data because otherwise you will not be presented. And of course, if there's somebody with more relevant content, they will eventually take the sale.
Christian Beer: Another thing is, of course, making sure that your customers, they actually know what they're buying. I think a lot of us has tried to purchase good products online, and they may not live up to the expectations that we have. And that's not what calls for a good customer experience. So we need to be sure that whenever we promote a product, we empower our customers basically to learn all about the product. So when they purchase, they get it good experience, you will minimize your returns, and also that we actually get customers that are motivated to re-entering our shop and making their next purchase, because sometimes it's not the first purchase that makes the profit. That may be due to high customer acquisition costs. But if you don't get and the second sale, then the customer value is way less than if you manage to get returning customers. So the experience and the knowledge about product and the information around it is actually big business.
Christian Beer: Another thing is maybe more internal related, but if you look at your own organization and employees, we see often that businesses that have implemented a PIM has applied some really clear processes on how you work product data. And eventually that leads to more satisfied employees and less frustration internally. And that's also something you need to consider, that a PIM solution is not only an external experience, it's also an internal experience in working at a company where the processes are done right.
Christian Beer: That was kind of an introduction to PIM and maybe some input on how to put PIM in a more commercial context. If we look at which kind of business that actually will need a PIM and some of the benefits that you can harvest from it, I think starting with the who is PIM for, basically. And obviously it's for businesses who have products. So it's typically wholesale or manufacturing, but also retail industries where this is relevant. And then it's also mostly relevant if you are a company who do have a lot of SKUs or products that you need to handle. And then another kind of indicator for PIM is basically that you either deliver a lot of data upstream to your customers or are receiving a lot of data downstream from your vendors. If some of those parameters or conditions are met, then you will probably be able to benefit from a PIM system. If it's not completely met, then there may also be other indicators for scenarios where a PIM system can make sense.
Christian Beer: And one of them is if you have some products that are maybe in multiple languages, so you need to handle translation, there are tools in a PIM system that can support that. But also if you have variants, like in fashion with sizes and colors, but it could also be in many other industries, then PIM will also help you and make you way more efficient on handling your products. So that's another important indicator.
Christian Beer: And we already talked about the distribution up and downstream, in general. So that's also something that you should take into consideration. And maybe if you do catalogs, et cetera, then you can retrieve data directly from PIM. And another thing that could reveal that PIM is relevant is that there's not clear internal processes on how to work with data and how to basically onboard a new product from when it's maybe created in your ERP system to when it has become sellable and published on the different customer facing channels where you sell. So that's kind of who and why.
Christian Beer: Some of the benefits that you get from it, we already touched upon them like the experience part. But another thing that you should consider is also the time to market, because if you do this right, then the time from onboarding a product to basically start selling it becomes way faster. And you can shorten that cycle with less internal resources spent. And you can also use this as a tool to get some some better quality and the whole process internally in terms of employees and employee satisfaction, that is way more smooth with a PIM than doing it more handheld or doing it in an Excel sheet or however you're doing this today.
Christian Beer: So that is really some good indicators here for the cases where PIM could make sense. If you look at PIM in a kind of business context, again, just to demystify it and make it very, very transparent what it is, then PIM is actually something that supports your processes from where you basically onboard product information, can be from numerous sources, get it into the PIM system and work with translation.
Christian Beer: And you have different roles. Some are maybe taking care of the technical and product specific technical specifications. Some is working with images, some is working with the marketing and SEO text, et cetera. That is something you can orchestrate inside PIM and then use PIM to publish the products to the right channels. And that's what we'll be talking about today, basically, the three overall disciplines like collect and get your data then how you deal with it and how you publish it. And that was basically the introduction. And now Nicolai will take over and show us some of the most known and necessary functions that a PIM system will offer.
Nicolai Gosvig: Thank you Christian. Yes, so like Christian says, we've kind of identified three of the main challenges that we usually run into when we're speaking with potential customers out there that could be interested in PIM or if we figure out that a PIM could be really relevant for the organization. So we've identified these three main areas that we're going to be looking into today. So the first one is onboarding data and working with enrichment into a PIM system. And we're going to look at some of the different sources that we see it comes from. And then how do we validate and work with our data in order to create a more consistent data quality when you finally decide to also distribute your data into one or several channels after you've worked with it in your PIM system?
Nicolai Gosvig: So the first thing we're going to take a look at is this onboarding or importing data from different data sources and how we can manage the products and variants and properties and things like this according to different categories and work with translations and image management. So the reason we want to start off by looking into this is, well, basically down to what we hear from the customers that we speak to. And some of the challenges that we see out there in the real world is that, like Christian also mentioned, we often see that organizations and companies might onboard a new product and they might have a little bit of data in their ERP system and then they maybe get a supplier sheet in Excel with a bunch of information that is, again, it could be in Excel or XML format or whatever you have, or they might even also use a third party data pool like IceCat or TS1. And managing data in all of these different sources can be a real hassle when you want to put data onto your webshop. Maybe you need to send data to some of your customers that one image use or price sheets and things like this. So a lot of manual hours are spent managing data and all these different sources.
Nicolai Gosvig: So what we're about to take a look at now is how can we onboard data from all these different sources and then structure it in one location in the PIM system? So I'll dive into the back end of Dynamicweb now and show you how we can kind of structure data from multiple pools in one place.
Nicolai Gosvig: So now we're in the back end of Dynamicweb, I've gone straight into our PIM system. Just if you're wondering, of course Dynamicweb isn't all on one platform. So what you see here on the left panel is all of our different modules. But we're going to work in the PIMsystem today.
Nicolai Gosvig: The first thing you see is basically different statistics from our PIM platform that showcase some products that need enrichment, some already for publishing and things like this. But what we're going to start looking at, first of all, is onboarding data and structuring it in a central location so that it's easy to find and work with our products. And the way we do that in Dynamicweb is what we call a warehouse. And basically a warehouse, like a physical warehouse, is a way for us to structure our products according to whatever categories you might have. Because you don't just throw everything in the middle and say good luck to all your warehouse workers. We try to structure our products according to different categories.
Nicolai Gosvig: So what you see here in this bike shop equipment warehouse, for instance, is a structure around the different product categories you might find in a bike shop. So you have bikes and clothing and things like this. And the reason we do this is because it enables you as a worker will, first of all, to easily find that, okay, I need to enrich some bike products, well then you can easily find those products in here. But it also allows us to start working a bit more with categorization. So if you're working on a bike product, you know that you have to enrich things like a brake and lights and wheels and things like that. But if you're also working on clothing on the side, then you don't want to see fields like brakes and wheels for the t shirt you're trying to enrich with colors and things like that. So when you have a PIM system, you can actually start categorizing the kinds of fields you want to work with. So if we take the bikes field here, for instance, and scroll down, there's a categorisations view that says these are the kinds of fields that you should enrich your bike with. So these equipment categories you have here, the equipment category here, defines these fields. And if you look in the clothing folder instead, you would have a category of clothing that has more to do with washing instructions, what size and color is the t shirt and so forth. So this is one of the first areas where the onboarding and structure of your data can really start taking away some of the confusion you might have from otherwise working in an Excel and your ERP system and trying to combine all these different data and all your different products.
Nicolai Gosvig: We can also go even further, actually, and say now that we have these different brands here, Mongoose and Kato bikes and whatnot, why don't we just prefill this information for all the products within the Mongoose folder, for instance? So here you can start working with what is called data inheritance, because if we know that all the categories here within the Mongoose folder have to do with Mongoose, then why don't we just take this data and inherit it across all the products within the mountain bikes folder, for instance? And so that is what we've done. And what you see here is five different mountain bikes within the bikes, Mongoose folders. And these have been enriched with, first of all, the Mongoose data. And you can find the bikes equipment category within the products here.
Nicolai Gosvig: So if I click my product here, well, you'll see the product here, it's in different languages, we've translated it all the fields that are sort of standard for a product can be found here, all the images and whatnot. And if we scroll down a bit, well you find the brand details here. This is our inherited information. And you find the equipment here. This is our categorized information because we know this is a bike and so we want to enrich it with crank set and deck and whatnot. So this is kind of a first area where structuring your data in a PIM system according to these categories, can really help the guys that are working in the PIM system to figure out what category of product am I working in, and then they only see the relevant fields that they need to enrich. They're not going to see things like washing instruction and shirt size for a bike, because that is totally irrelevant. So this way you can start identifying and helping the guys that are actually going to be working in the system to figure out what they need to do and help them in the enrichment process.
Nicolai Gosvig: If we go back to our PowerPoint, we'll move on to the next step that has to do with validating data. And this, of course, has to do with well, first of all, you onboard your data, your products, and then you want to put information on those products. And that, of course, has to do with, in the end, what is the information that we want our customers to see when they're browsing our products in the store? And that does not only have to do with the information they need to see in the front end of the e-commerce, it also has to do with things like SEO and making your products available on things like Amazon and such things. So validating your data is really, really important. And one of the bigger steps in part of working in PIM. So what we often see, of course, is that you may have fewer products in a webshop, but you might not have very good data quality.
Nicolai Gosvig: So basically, the information that is needed to make a decision that I want to buy this product. And we also see that when you're working in many different areas like ERP and XML, it's very difficult for two or three or four employees to figure out who has done what, who is enriching this product, how do we make sure that we have all the information to gain an overview of all of the products that we are working on. So this is also one of the areas where the PIM system really comes into play. And so let's try and take a look at how it is to work with validating your data in a PIM system.
Nicolai Gosvig: So I'm back in my PIM system now, and as you saw here in the mountain bikes folder, we actually have some completeness here within this warehouse. So what the completeness here showcases is how close are we to enriching these products with the information we think is needed for them to be a good product in the webstore, and so how close are we to completing them. If I take a look at this product here, we can actually gain a nice overview of what are the fields that we have enriched and which fields need to be enriched with more information.
Nicolai Gosvig: So this is the first step in kind of helping the users in the PIM system to validate their data and make sure that they are enriched with the necessary information. But of course, there are more steps. So let's pretend you have a thousand products here in the mountain bikes list. This can be a tough overview. So one of the things we also speak to our customers about is why don't you try and identify different, for instance, workflows for your enrichment process.
Nicolai Gosvig: So what you can do is you can, of course, create these shared work areas that are, for instance, called workflows where you can define the enrichment process into different steps. So if you go back to the ERP, usually it's just things like maybe there's an image, name and number for your products in the ERP system and you can validate, do we have that information here in this workflow, yes or no. And when you are 100 percent complete as well, then you can send these products to the next workflow where someone in charge of technical details has different products in his view, it's different rules that he or she needs to work with. So in this way, we can kind of, shall we say, organize the enrichment process into these project management type things where different employees have different areas of responsibility and they will only see the kinds of products and the kinds of fields that they're working with. So this really helps you and the guys who are going to be working with the enrichment to validate the data, structure a little bit more so there's a nice overview of who is doing what, and in that way ensure that you only publish products to your webstore or different channels that are 100 percent complete.
Nicolai Gosvig: Last thing we want to take a look at here is, of course, the next step, distributing data, because we often see that a lot of companies maybe have a bit of issues figuring out, well how do I even get my products onto a thing like Amazon? How do I live up to the rules there? How do I get my products onto, it could be product catalogs and things like this? Because sometimes we hear that, hey, some companies actually spend months of hours building their product catalogs because they have data in different channels where they need to copy paste data in and things like that really creates a difficult working experience. Another part, of course, is the marketplaces. One is Amazon. But there are, of course, thousands of marketplaces out there globally that companies might be interested in. And partner channels. How do I send information to my partners? How do I send pricelists? How do I send text and information? Things like that. So that's what we're going to try and take a look at now.
Nicolai Gosvig: So back in the PIM system. Last part of the workflow here, of course, is publishing. So what we can do now is we can take these finished products that are at 100 percent and we can then publish them. One of the key things here, of course, is that if I select these three products, the e-commerce is part of the online platform. So that's fairly easy for us to select that I want to publish these products to my e-commerce platform. I can simply say publish to channels and then I get a list of the different channels that I can send these products to. And that could, for instance, be my bike shop where I can select if all I want to publish them to. And that's that. But if we also have what we call a channel set up too, that could be Amazon, it could be a partner shop, or a print catalog in this instance, I can actually select them here directly from this view. And this is where one of the really powerful points of PIM comes into play, because this would otherwise be three or four different types of integrations. The PIM system allows us to well, with this one integration between your ERP system and Dynamicweb PIM to then publish these products into these different channels where we have something like an API connection or something like that to allow us to send those products into those different arenas.
Nicolai Gosvig: So this is how easy it is to take your products from there once they're enriched and add them to these different channels. And the way it works, just briefly, is basically by checking different channels, you can create different channels for your bike shop or for Amazon, for instance, or for your product catalog.
Nicolai Gosvig: The important thing here is to recognize that each channel has a different requirement for how the product catalog should be structured. So this is one of the areas where we can help you set that up. Basically, once you have this catalog creation, and again, it will be different for each channel you want to mention, you can set up a feed. Take a look at the Amazon feed here, for instance. The key thing here is that you, as an owner of this feed, decide what kind of languages and currencies do I want to export in, what are the specific fields that I want to export that you see here, for instance. And again, these are the fields and information that you've just enriched. So it's easier for you to select. And based on that, well, you get an API URL so that you can then send to, it could be, for instance, EasyCatalog for your InDesign catalogs, and it could be through something we work with called Channable for all the different marketplaces like Amazon and things like that.
Nicolai Gosvig: Another key thing is, of course, that oftentimes we see companies have customers that just want to have, can I get a pricelist? Can I maybe get these three products and all the information you have on them? Well when you have something like a PIM system, you're actually able also to create catalogs on the fly without needing something like InDesign. So what we have is something we call a digital warehouse that basically allows you, like in a product catalog, to add products to the basket and then select the kinds of, shall we say, formats that you want to export in. So I can take these four products and add them to my basket. And from here, well, I can basically select I want to export in different languages, I can export in different formats. It could also be, for instance, for PDF catalogs in different languages and formats. So in this way, okay, I say I take these four products and I can then generate a PDF catalog. What you should be imagining here, of course, is that this is actually a customer who is logging into his own private environment, with his own log in, selecting the products he or she is interested in and then generating this catalog for himself. So in this way, you take away a lot of the manual work that is otherwise needed in sending information to your customers and things like this. You kind of give the power back to them to do this on their own. So there's a lot of hours save on your end, but also on your customers'. And so this is a really great user experience thing that's enabled through the PIM system.
Christian Beer: Yes, and Nicolai, I think it's also worth to mention that this is also a way to think your physical sales reps into the equation. Because sometimes when they're visiting a customer, they may ask for documentation, materials, etc., and they can log in even together with the customer to do the same. So that makes, again, the process way faster and saves tons of resources. Next is basically looking at the business case, so why invest in a PIM system? Of course, there are a lot of good reasons that we've been through, but I think there are basically three dimensions you should look at. First of all, the efficiency part. Then processes and time to market. And finally the business effect that a PIM system can create. And as Nicolai showed in terms of efficiency, lastly, here we have the customer self-service service that could be extended to to your sales reps. And then we looked at how we can inherit information and basically also via PIM inheritation handle less fields. So imagine if you have a broad catalog and variance and languages and we will get back to that in a moment, then there's really time to save here. So that's the efficiency part. And that is typically relative easy to calculate and put value on.
Christian Beer: If you look at the process part that is a bit harder to put direct value on. You'll have faster onboarding. You'll have clearly defined responsibility and hopefully also more satisfied employees. But it's important and it's definitely something that a lot of businesses are struggling with, that things are not as clear when it comes to product data than it is when it comes to an invoice where you have invoice approval systems, you have an ERP system, you have procedures and all of that. And if you apply that to product data, it's way different. The last dimension is, of course, the business dimension. And better product data and more rich information in your customer facing channels, whether they are your channels or whether it's through a partner or reseller or distributor, that means basically higher quality and higher quality gives you a higher sale and maybe even also a higher conversion rate. So that's also something that you can actually put in on a formula and calculate value.
Christian Beer: And at Dynamicweb we made this example where you basically here on the left has this thing with manual work or the business case with manual work, and on the right hand side you have the corresponding example with PIM. And this company handles ten thousand SKUs with 70 attributes or data fields per SKU, which gives seven hundred thousand data fields. Then we work in multiple languages and due to the PIM inheriting information and structure, we can basically deal with less fields because some become checkboxes and can be basically built into a logic. So looking at this will actually without PIM, give us two point one million fields to handle and with PIM only one point three million. And if we have a turnover per year of thirty three percent, then it gets, you know, way less values with PIM to calculate. And if you put a cost into that, then you see the kind of efficiency thing is that it will cost you like almost fifty thousand euros with manual work and maybe let's say 15 with PIM. That's one thing.
Christian Beer: The other thing is the self-service part that we looked into. So how many hours a day can you save by letting sales reps, your employees, generate data sheets and providing customers with information instantly when they need it? That can also be put into a cost and a yearly saving that you have. And you have to add that as well. So that gives the cost side of PIM and there may be other variables. Then you also need to look at the maybe better quality that you will get. And in this example, we added an improvement in conversion rate on the e-commerce channel from one point zero to one point one percent, and that's actually 10 percent in terms of sales. And if you again calculate that, then it also contributes with a profit of, in this case, twenty thousand euro. And then, of course, there's the saving part, and the business part that you need to add. And that's kind of the methodology you should use when calculating PIM. In the presentation here, there's a link to a calculator that we have done in Excel and you're more than welcome to download it and work with it and maybe also extend it so it fits into your business case. Yes, then we are to the part where we look at implementation, and that's you again Nicolai.
Nicolai Gosvig: Thank you. Yes, I'm guessing a lot of you are now wondering, so how do I actually implement a PIM system? And the way we do it is we have this implementation process where we have basically defined different steps of the implementation process, where we do different things. So, of course, we start with an overview of you basically, and try to figure out how we set the solution up for you and what are the channels that you need to export to, and what is your system and what are some of the workflows and different things, structures and things like that, that could be interesting for you and your company. For that, of course, we do an analysis, we do a PIM workshop, and then there's the implementation itself and then go live. We take a look at the analysis a little bit. Then basically we try and get as much knowledge about you as we can. What and who are your customer types? Who are you? And what kind of products do you have? Do you have many variants? Do you have product families? Things like that. Try to get an overview of who are you, who are your products and how do we create the structure in the PIM system that will allow you to to work easily with enriching your products.
Nicolai Gosvig: And from that, well, we identify kind of the integration points. What are the systems we need to integrate with? Could be your ERP or another system. What are the distribution channels that you want? Do we need to send your products into just your e-commerce or print catalog and Amazon? Things like that. And then we can set up the team. So who are the stakeholders in your organization that we need to work with? Because it's not like you can just sit back and wait for us to do all the work. It's a shared thing building this PIM system, because there will be a major organizational impact when we're done with the PIM system. Because your way of working with products and enrichment and getting them into different channels will be completely different once you are past the setting up, the implementation of the PIM system.
Nicolai Gosvig: In the analysis phase, once again, what we do is we collect data and we try and assess the quality. How much work is needed for us to get to a point where we think now the products are ready to be implemented on your webstore or on the channels? How do we organize the different attributes you have today and where you would like to be? How do we set up groups and relations for your products like you see on Amazon, other customers might be interested in these kinds of things? And what are the images and PDF catalogues and things like that that might be interesting for your customers to look at on your products? So these are some of the things that we try and identify during the analysis phase of how do we, again, make it easy for you guys to enrich your products.
Nicolai Gosvig: So that's kind of the implementation process and some of the things that we do during the implementation. There are, of course, tools that can help you try and identify how much would it actually cost to estimate a project like this. And we have different tools that can allow you to do that. For instance, the project estimator here where you can put in some data on your products as it is today, like how many attributes and SKUs do we have? How many groups and data sources? And if you click the link, you can try and fill in the information and that should give you an indication ballpark of what a project like this would cost. And you can, of course, always reach out to us to get some help with it.
Nicolai Gosvig: If we take a look at some of the real life examples of our customers using our PIM, we have a few really interesting cases where our customers have implemented a PIM and kind of made it their own to a really great extent. And one of the cases here is, for instance, the [foreign language 00:38:48-00:38:50], one of our customers who have implemented our PIM, set up a connection between our feed from our PIM into EasyCatalog and into InDesign from there, and then are creating these really awesome catalogs that they're pushing through their partner channels, pushing to their customers. And this is filled with all the data that they have, both from the ERP system, like prices and things like that, and all of the data they've enriched in the system. And so they're saving hundreds of hours from formerly creating these catalogs manually to today, basically enriching a product, clicking a button and then the product is part of this catalog. So they've really, really saved a lot of time with their catalog production and are now generating an awesome experience for whoever whoever is receiving these catalogs.
Nicolai Gosvig: Another one is ID Identity, one of our customers as well. They're utilizing this digital warehouse thing that we looked at before to basically allow their customers, again, to log into their private area and log into their customer area and then basically put products into the basket here, the download basket, on their own and then generate images, videos, all the information that they're interested in these products into, it could be PDF or Excel. And again, so much time saved here, both on the ID side, but also on the customer side. And of course, like Christian also mentioned, it kind of works as a sales rep thing here, where you take your customer by the hand and you can take them through this. They can get all the information they're interested in on their own and really drive a great user experience by doing this. And again, they've taken this and they've made it their own with their own branding and so forth. So we think it's a really cool solution that they've achieved here.
Christian Beer: Yes, I think this was basically what we decided to share with you today and hope that you have had a good session with us and learned a lot about the essentials when it comes to a PIM system. We will now dig into some of the questions that that have been typed into the the box throughout the webinar. If you still have some questions that you would like to ask us, please feel free to type them in and we'll try to answer them as good as we can.